Thinking of buying a Brachycephalic (flat faced) puppy?

Here's the issue. 

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It’s easy to fall for those big eyes, squishy faces, and snuffly sounds — Frenchies and other flat-faced breeds are undeniably adorable. But behind that cuteness is a lot of suffering most people never see. Here’s why buying one of these puppies isn’t as innocent as it seems:

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• They’re bred to suffer: Their short snouts make it hard to breathe, eat, sleep, or even play comfortably — many live their whole lives struggling for air. If people tell you 'mine's fine!' or 'I have a friend who has one, never had a problem!' - consider whether it's possible that they are just not aware of the problems their dog is actually contending with (is that a cute snuffle, or a dog who has to live like it has flu blocking its nose every day? Is it just panting because it's warm out, or is it liable to suffer a sudden heart attack from walking in the heat of the day?) and that it doesn't actually have the quality of life it should. 

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• Constant medical issues: Breathing surgeries, eye ulcers, spinal problems, and overheating are common — and expensive. Most of it comes from selective breeding purely for looks.

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• They can’t live like normal dogs: Many can’t go for walks in warm weather, swim, or even give birth naturally — most Frenchie moms need C-sections. Surgery is not only horrible to put a dog through when they don't understand what is happening, but is extremely risky to a brachycephalic dog's life, as anaesthetics are dangerous in dogs who are unable to naturally support their own airways when unconscious, which then collapse upon recovery. These dogs are put through dangerous, unethical procedures, often at backyard locations which are not registered vets, with little care to their own wellbeing in favour of generating income.

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• Overbreeding is rampant: Because they’re trendy and profitable, unethical breeders churn out litter after litter, often in terrible conditions. They almost invariably dump the mother (sell, abandon) after the age of 2 when vets will no longer perform repeated C-sections on them for ethical reasons, leading to a surfit of dumped, young, neglected dogs who have never known love and have been treated as a puppy factory.

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• Adoption saves a life — buying fuels demand: Every time someone buys a Frenchie puppy, it encourages more breeding of dogs destined to suffer. Rescuing, on the other hand, gives one already here a chance at a better life and takes money out of the hands of the 'greeders'.

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• Love should never cost comfort: True compassion means putting a dog’s wellbeing above their looks — choosing healthier breeds or mixed rescues helps stop the cycle.

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So while those little faces might melt your heart, the kindest thing you can do is not buy them. Support rescues, spread awareness, and choose compassion over fashion — because every dog deserves to breathe, play, and live without pain.

 

Many animal welfare entities do not support any kind of brachycephalic ownership. We believe that whilst there are dogs in rescues or being dumped by breeders that have to find homes or be euthanised, we are comfortable supporting the provision of medical, loving homes to those dogs. We acknowledge this may may breeders find dumping their dogs easier, providing an outlet to them - however, we feel the dogs have to go somewhere. Have a think how you really feel about it all before making a decision and do some research into French Bulldog breeding❤️🐶